Sharjah International Film Festival for Children & Youth (SIFF) was launched in 2013. It is the first children & youth film festival in the country and the region, and it is a project of FUNN, an organization established by Sharjah government (under the patronage of Her Highness Sheikha Jawaher Al Qasimi, wife of His Highness, the Ruler of Sharjah). The festival is dedicated to enhance the media literacy of children and youth, foster children’s & youth’s creativity and showcase the very best in filmmaking for, by and about children and young people.